What makes effective marketing?
Media is disintegrating. People are busier, harder to reach. And competitors are sharper than ever.
There’s so much to consider. You can take advertising, PR, direct mail and a zillion brochures, then add pay-per-click, guerrilla campaigns and Web 2.0.
The task has never seemed bewildering. But the basis of a winning marketing programme is as straightforward as it's ever been. People buy from people, and wherever in the world you go, the currency is ideas.
Welcome to Human Communications.
